Top Influencer Marketing Platforms (2024)

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer platforms offer a huge database for brands and influencers to connect, allowing its users to massively profit from influencer marketing.

In this guide, we lay out the benefits of using an influencer marketing platform for your campaign as well as a carefully selected list of the top influencer platforms that will provide all the necessary tools to help you gain maximum profit and partner with productive influencers to attract more customers to your product.

What is an influencer marketing platform?

An influencer marketing platform is designed to mainly serve as a database to help influencers and brands connect. However, several influencer platforms have also expanded their services to include campaign management tools as well as third-party analytics, influencer content amplification and performance tracking options.

Influencer networks allow marketers and business owners to expand their reach, giving them the opportunity to tap into new acquisition channels and market their products and services by collaborating with influencers and content creators of all sizes, including brand ambassadors.

Marketing and advertising teams commonly use influencer marketing platforms to better analyze their campaign performance and find verified influencers with whom to partner. In our directory, you will be able to find a variety of influencer sites that operate in the consumer goods industries, such as retail, fashion and beauty, and e-commerce brands.

Influencer networks have evolved into more complex marketplaces today. Therefore, compared with the self-service influencer networks, influencer platforms can revolutionize your campaigns with their many benefits.

So, why should you install an influencer marketing platform for your campaign?

What are the benefits of using an influencer network?

One of the best benefits of working with an influencer marketing platform is that they are extremely time-efficient, helping you connect with the most suitable influencers in no time. Moreover, the platforms will provide key data and statistics about the creators so that you can make an informed decision on which influencer to partner with.

Influencer marketing platforms also offer effective monitoring and analytics tools to track the performance of your campaigns in order to understand what elements need improving and polishing.

Apart from the useful benefits that can be found within influencer networks, influencer marketing has also emerged as one of the most popular forms of digital marketing. In fact, the global influencer marketing market value has doubled since 2019, standing at 13.8 billion U.S. dollars as of 2021.

With this marketing concept expanding each year, partnerships between brands and influencers are becoming more profitable than ever. Influencer marketing platforms can, therefore, help marketers and creators alike to optimize their campaigns, increase trust and engagement from potential customers, and reach a wider audience with high-quality content.

The best influencer marketing platforms

Influencer marketing platforms are tools that help brands find, manage, and track influencer marketing campaigns.

They differ from influencer marketing agencies, which offer end-to-end services and a more hands-off approach.

Influencer marketing platforms serve as intermediaries between brands and influencers, offering services that facilitate the connection, negotiation, and analysis of influencer collaborations.

We’ve listed the best influencer marketing platforms below.

1. GRIN

GRIN is an influencer marketing platform that provides tools to streamline the process of collaborating with influencers for product promotion, content creation, and brand awareness.

The popular platform allows brands to find and recruit influencers based on specific criteria like audience demographics, engagement rates, location, niche, and even past collaborations. It offers a large database of influencers across multiple platforms, such as Instagram, YouTube, and TikTok.

Overview

GRIN was founded in 2019 by Brandon Brown and Parker McLendon. The platform was created to help brands manage and scale their influencer marketing efforts more efficiently.

Brandon Brown, in particular, has a background in influencer marketing and saw an opportunity to provide a platform that could automate and streamline the entire process for brands, from finding influencers to managing campaigns.

Services

GRIN provides its customers with the following services:

• Facilitates the creation of content by allowing brands to easily send products to influencers, review content, and ensure that the content meets campaign goals
• Provides analytics tools to track and measure the success of influencer campaigns. Metrics such as ROI, engagement, impressions, and conversions are tracked
• Automates many of the manual tasks involved in influencer marketing, including contracts, payments, and reporting, making the entire process more efficient

2. Upfluence

Upfluence is a comprehensive influencer marketing platform designed to help brands identify, manage, and collaborate with influencers across various social media platforms. It provides tools for companies to optimize their influencer marketing efforts, from discovering the right influencers to measuring the effectiveness of campaigns.

Overview

Upfluence was founded in 2013 by Thibaud Rerolle and David Zwiebel. The company started with the goal of helping brands streamline their influencer marketing efforts and has since evolved into a platform for discovering, managing, and measuring influencer relationships and campaigns.

The platform serves a diverse range of clients, including global brands like L’Oréal, Nestlé, HP, and Converse, helping them scale their influencer marketing efforts. The platform is particularly popular with eCommerce and consumer brands, such as Glossier and ASOS.

Services

Upfluence provides its customers with the following services:

• Helps brands run end-to-end campaigns, from influencer outreach and communication to content approval and performance tracking. It simplifies campaign logistics and ensures that influencers’ content meets the brand’s guidelines
• Focuses on building long-term relationships between brands and influencers. The platform allows brands to keep detailed records of influencer communications
• Integrated with popular eCommerce platforms like Shopify, allowing brands to track conversions and sales directly attributed to influencer campaigns

3. NeoReach

NeoReach is an influencer marketing platform that helps brands identify, manage, and optimize influencer partnerships to drive engagement, brand awareness, and conversions. The platform leverages advanced data analytics and AI to connect businesses with the right influencers and provide insights into campaign performance.

The platform offers a large database of influencers across multiple social media platforms, and brands can search for influencers based on factors like audience demographics and engagement rates.

Overview

NeoReach was founded in 2013 by Jesse Leimgruber. The platform was created to help brands efficiently manage and scale their influencer marketing campaigns using data-driven insights and automation.

The platform works with major brands like Walmart, PepsiCo, Toyota, Sephora, and L’Oréal to run influencer marketing campaigns. The companies use the platform to discover influencers, manage campaigns, and optimize performance.

Services

NeoReach provides its customers with the following services:

• Offers tools to measure the return on investment (known as ROI) for influencer marketing campaigns. This includes tracking both direct sales and other key performance indicators
• Allows brands to maintain long-term relationships with influencers by tracking interactions, managing contracts, and overseeing payments. This feature is particularly useful for brands running ongoing influencer programs
• Uses artificial intelligence to suggest the best influencers for a brand based on its goals and previous campaign data

4. InBeat

InBeat is an influencer marketing platform that helps brands run (data-driven) campaigns by connecting them with relevant influencers across various social media platforms. It focuses on delivering personalized, performance-based campaigns for both micro and macro influencers, with a particular emphasis on creating strong and authentic partnerships.

The platform provides tools to help brands find influencers based on specific criteria, such as audience demographics, niche, engagement rates, and more, allowing for highly targeted influencer selection.

Overview

InBeat was founded in 2018 by Marc Guldimann and Vincent Charleux. The platform was created to help brands optimize their influencer marketing strategies by connecting them with relevant influencers and providing data-driven insights to enhance performance.

InBeat works with prominent brands like L’Oréal, Sephora, Chanel, and Uber Eats to run targeted influencer marketing campaigns.

Services

InBeat provides its customers with the following services:

• Provides real-time data and key insights to measure your campaign performance and optimize strategies as you go
• Manages influencer communications, contracts, and payments and ensures smooth collaborations
• Runs campaigns optimized for specific performance goals such as engagement, conversions, and sales

5. Later Influence

Later Influence is an influencer marketing platform designed to help brands and marketers manage and optimize their influencer marketing campaigns. It provides tools for discovering influencers, managing campaigns, tracking performance, and measuring the ROI (known as return on investment) of influencer partnerships.

Overview

Later (also known as Later Influence) was founded in 2016 by Roger and Matt. Initially focused on social media scheduling, Later expanded its offerings to include influencer marketing through Later Influence, helping brands manage influencer partnerships and campaigns effectively.

Later Influence works with notable brands such as Lush, MeUndies, and Moroccanoil to manage influencer marketing campaigns. These companies use the platform to find relevant influencers, streamline campaign management, and track performance.

Services

Later Influence provides its customers with the following services:

• Manages influencer communications, contracts, and payments to maintain long-term partnerships
• Tracks the return on investment by linking influencer marketing activities to outcomes like brand awareness
• Offers insights to help brands adjust campaigns in real time and improve their influencer marketing strategies

6. HypeAuditor

HypeAuditor is an AI-powered influencer marketing and analytics platform designed to help brands and agencies discover, evaluate, and manage influencers while ensuring the authenticity and quality of their audience. It provides tools for identifying the best influencers, analyzing their followers, and measuring the success of campaigns.

The platform allows brands to search for influencers based on specific criteria like audience demographics, niche, engagement rates, and content quality. It also provides access to influencers across various platforms, such as Instagram, YouTube, and TikTok.

Overview

HypeAuditor was founded in 2018 by Alex Frolov and Mikhail Zaytsev. The platform was developed to provide brands with tools to measure the effectiveness and authenticity of influencer marketing campaigns, with a focus on detecting fake followers and providing detailed analytics on audience quality.

Alex Frolov, the co-founder, has a background in the tech industry, while Mikhail Zaytsev brings expertise in artificial intelligence and data analysis. Together, they created HypeAuditor to address the growing concerns over influencer fraud.

Services

HypeAuditor provides its customers with the following services:

• Provides detailed reports on individual influencers, including metrics such as follower growth, engagement rate, demographics, and potential red flags for fraud
• Brands can compare influencer performance against industry benchmarks or analyze competitors’ influencer strategies to gain insights and optimize their campaigns
• Uses AI and data analytics to detect fraudulent practices like fake followers, engagement bots, and other manipulations, ensuring that brands only collaborate with legitimate influencers

7. Shopify Collabs

Shopify Collabs is an influencer marketing platform offered by Shopify that’s designed to help brands and creators collaborate on campaigns to drive sales and engagement. It enables merchants to connect with influencers, content creators, and affiliate marketers, making it easier to manage partnerships, track performance, and grow their businesses.

The platform allows brands to find influencers and content creators who align with their brand values, audience, and goals. You can filter creators based on their niche, audience size, and engagement rates.

Overview

Shopify Collabs was launched in 2021 by Shopify, the eCommerce platform founded in 2006 by Tobi Lütke, Daniel Weinand, and Scott Lake.

The Collabs feature was created to help you leverage the power of influencer marketing, providing tools for brands to connect with influencers and creators to drive product sales and boost awareness.

Tobi Lütke, Shopify’s CEO, and his co-founders designed Shopify to simplify eCommerce for entrepreneurs and businesses of all sizes.

Services

Shopify Collabs provides its customers with the following services:

• The platform helps merchants manage their influencer campaigns, from outreach to performance tracking. It simplifies communication and collaboration between brands and influencers, making it easier to launch and execute campaigns
• Integrates affiliate marketing tools, allowing influencers to promote products and earn commissions on sales they generate. Merchants can set up customized referral links and promo codes
• Influencers can create content such as social media posts, blogs, and videos to promote a brand’s products. The platform allows merchants to review and approve content before it’s shared

8. Captiv8

Captiv8 is a dedicated influencer marketing platform that helps brands and agencies discover, manage, and optimize influencer campaigns across multiple social media channels. The platform leverages data-driven insights and AI tech to connect brands with the right influencers.

The platform provides access to a wide range of influencers across platforms like Instagram, YouTube, TikTok, and others.

Overview

Captiv8 was founded in 2015 by Ranjie (RJ) Koo and Arvind Krishnan. The company was created to help brands connect with influencers and run data-driven marketing campaigns that deliver measurable results.

With the rise of social media and influencer culture itself, Captiv8 sought to streamline the process of finding, managing, and measuring influencer partnerships.

Ranjie Koo and Arvind Krishnan, who have backgrounds in tech and business development, designed Captiv8 to meet the growing demand for more sophisticated influencer marketing tools.

Services

Captiv8 provides its customers with the following services:

• Brands can work with influencers to create authentic and engaging content. Captiv8 helps facilitate collaboration on creative concepts, content approval, and final production
• The platform uses AI-powered algorithms to provide insights into influencer audience authenticity, engagement, and content performance, ensuring brands work with influencers who align with their marketing goals and target audiences
• Offers tools to manage influencer relationships, including contract management, payments, and performance tracking, helping brands maintain long-term collaborations

9. Aspire

Aspire (formerly known as AspireIQ) is an influencer marketing platform designed to help brands discover, manage, and optimize their influencer marketing campaigns. It provides key tools to find influencers, track campaign performance, and build long-term relationships with creators to drive brand awareness.

The platform offers a comprehensive database of influencers across multiple social media platforms, such as Instagram, YouTube, and TikTok, and brands can search for influencers based on various criteria, such as niche, audience demographics, and content style.

Overview

Aspire was founded in 2013 by Ryan Detert and Evan Wray. The platform was created to address the growing demand for influencer marketing solutions by providing brands with the tools to connect with influencers and run scalable campaigns.

Ryan Detert and Evan Wray recognized the shift in how consumers engage with brands and how influencer marketing could play a critical role in reaching new audiences. With this insight, they built Aspire to offer a platform that could streamline influencer discovery, campaign management, and performance analytics.

Services

Aspire provides its customers with the following services:

• The platform enables collaboration between brands and influencers, helping to create high-quality, authentic content that resonates with target audiences
• Provides detailed analytics to track the success of influencer campaigns. Brands can monitor key metrics such as engagement, impressions, and reach
• Focuses on building long-term partnerships with influencers by helping brands manage ongoing relationships. The platform makes it easier to engage with influencers and track performance over time

10. Tagshop

Tagshop is an influencer marketing platform that helps brands and eCommerce businesses connect with influencers to promote their products and drive sales. It allows businesses to leverage the power of influencers to create authentic and engaging campaigns and features shoppable UGC (known as user-generated content).

The platform enables brands to search for influencers, and you can quickly find influencers based on audience demographics and niche.

Overview

Nicolas de Beco founded Tagshop in 2020. The platform was developed to help brands and eCommerce businesses connect with influencers to create effective marketing campaigns, leveraging influencers’ reach to drive engagement and sales.

De Beco saw an opportunity to enhance the influencer marketing landscape by creating a platform that combines ease of use, powerful analytics, and affiliate marketing tools.

Services

Tagshop provides its customers with the following services:

• Enables brands to search for influencers across social media platforms, including Instagram, YouTube, and TikTok
• The platform simplifies the process of managing influencer campaigns. Brands can collaborate with influencers, track deliverables, manage content approvals, and ensure campaign timelines are met
• Allows brands to set up affiliate and referral programs, giving influencers unique links or discount codes

11. Social Cat

Social Cat is a platform that connects brands with influencers, focusing primarily on micro-influencers. Micro-influencers tend to have a more loyal and engaged following than their larger counterparts, so their audience is more likely to trust the influencer’s opinions, leading to better conversion rates and ROI.

Overview

The Social Cat influencer marketing platform was founded in 2019 by Hana Zawisza. It was created to help brands connect with new and upcoming social media personalities, with a particular focus on micro-influencers.

Key clients include Lifebio, a dynamic manufacturer and retailer of wellness supplements and lifestyle enhancers, and Unisoy, which focuses on protein snacks and supplements.

Services

Social Cat provides its customers with the following services:

• Brands can find influencers who align with their values and target audience. This often includes micro-influencers and even pet influencers
• The platform simplifies the process of creating, launching, and tracking influencer campaigns, helping businesses reach a larger audience
• Provides businesses with analytics tools to measure the effectiveness of their campaigns, including engagement rates, conversions, and overall return on investment

12. Influencer Hero

Influencer Hero is an AI influencer marketing platform designed to help brands and businesses connect with relevant influencers to run new and effective marketing campaigns. It simplifies the overall process of discovering, managing, and measuring influencer collaborations and focuses on building relationships between brands and influencers.

Using the platform, businesses can find influencers who align with their brand values, industry, and target demographic, including micro, macro, and even celebrity influencers.

Overview

Influencer Hero was founded in 2019 by Benjamin Claudel. The platform is designed to simplify influencer marketing for brands by providing tools to connect with influencers, manage campaigns, and track performance efficiently.

Influencer Hero works with a range of companies across key industries, including beauty, fashion, and lifestyle and is headquartered in New York.

Services

Influencer Hero provides its customers with the following services:

• Helps brands find influencers who align with their brand values, industry, and target demographic
• Streamlines the process of launching and managing campaigns, including contract management, content approvals, and timelines
• Provides insights and metrics to track campaign performance, allowing brands to assess engagement, ROI, and other key performance indicators

13. Sprout Social (formerly Tagger)

Sprout Social is a social media management (and analytics) platform designed to help businesses, brands, and organizations manage their social media presence across multiple different platforms. It provides tools for scheduling posts, engaging with followers, and monitoring social media conversations.

Overview

Sprout Social was founded in 2010 by Justyn Howard, along with co-founders Aaron Rankin and Gilad Bechar. The company was created to help businesses manage their social media interactions more effectively and gain insights into their social presence.

Since its founding, the company has grown significantly and become one of the leading social media management platforms. Sprout Social’s user-friendly interface and robust features have made it a popular choice for companies across multiple industries.

Services

Sprout Social provides its customers with the following services:

• Enables teams to collaborate on content creation, approval workflows, and engagement, making it easier to manage multiple social accounts
• Offers tools for monitoring social media conversations and mentions, allowing brands to track public sentiment, identify trends, and respond to customer feedback
• Integrates with Customer Relationship Management (known as CRM) tools, helping brands build better relationships with their audience and personalize communication

14. Brandwatch

Brandwatch is a social media platform that helps businesses monitor, analyze, and leverage online conversations and consumer insights.

It enables brands to track mentions of their products, services, or relevant topics across the web, including social media, blogs, forums, and news sites. The platform provides powerful tools to gather data, understand public sentiment, and inform marketing strategies.

The platform also allows you to discover new and upcoming influencers, handle your relationships with them, and manage campaigns in the same place.

Overview

Brandwatch was founded in 2007 by Giles Palmer. The company was created to provide businesses with tools to monitor social media and online conversations, helping them understand consumer sentiment, track brand reputation, and gain insights from content.

Since then, Brandwatch has grown into a leading platform in the field of social listening and digital marketing analytics and has been bolstered further by leading influencer marketing features.

Services

Brandwatch provides its customers with the following services:

• Brands can monitor their competitor’s social media activity, identify opportunities, and benchmark their performance against industry rivals
• Integrates with other marketing and analytics tools, allowing businesses to customize their dashboards and reports to meet specific needs
• Enables you to measure the impact of your campaigns by tracking mentions, sentiment, and engagement across various platforms

15. Modash

Modash is an influencer marketing platform designed to help businesses and brands discover, manage, and measure new collaborations. It provides tools to streamline the process of influencer outreach, campaign tracking, and performance analysis, all in one place.

The platform enables businesses to search for influencers across various social media platforms and uses filters based on audience demographics, engagement rates, and other performance metrics to help you find influencers that align with your goals and values.

Overview

Modash was founded in 2020 by Oliver O’Leary and Kieran O’Neill. The platform was created to solve common challenges in influencer marketing, such as finding the right influencers and measuring campaign performance.

Modash has become popular among businesses and agencies looking to scale their influencer marketing efforts. Its features also include influencer audits to ensure authenticity, helping businesses avoid partnerships with influencers who may have fake (or inactive) followers.

Services

Modash provides its customers with the following services:

• After launching a campaign, the platform provides detailed analytics, allowing brands to track the success of their campaigns
• Helps brands build long-term relationships with influencers by streamlining communication, contract management, and collaboration details
• Enables access to detailed insights into the audience of potential influencers, ensuring you target the right demographics

Challenges of influencer marketing

While influencer platforms are extremely beneficial to marketers and creators, understanding which network will be the most suitable for your particular product and services can be challenging.

Running a successful influencer marketing campaign with the help of the right platform takes clear focus and a good understanding of business objectives. And because influencer marketing can be a challenge in itself, you want to be aware of the following challenges you may face when using this new marketing format.

Here are the most common challenges of influencer marketing that make working with influencer platforms worth it.

Less control over product

Working with an influencer usually leads to sharing control over your brand and how it is presented. Branding is a powerful component in marketing strategies, and while it is important to trust in the creator you are partnering with, there can be a huge risk.

If there is one slip-up or error by the influencer, it can have negative effects on your business’ image as a whole.

Partnering with the wrong influencer

Finding the right influencer to partner with is not always easy, as both parties should ideally have similar business objectives as well as the same target audience to acquire high-quality customers.

In fact, according to a recent survey, in 2021, more than one-third (34%) of brands face difficulties finding the right influencers for their campaigns. However, this number keeps diminishing year on year, which may be due to the fact that marketers are increasingly turning to influencer platforms to network more efficiently.

Inefficient management & measurement tools

Managing contracts and deadlines for influencers and even the marketing strategy as a whole can be challenging. Moreover, time management and payment processes, as well as the ability to monitor the performance and progress of the campaigns, are also difficult.

Keeping up with the admin side of the campaign can be demanding, especially when you are depending on yourself and the in-house team, who have several other tasks and responsibilities on their plate as well.

Knowing the most common influencer marketing challenges, you can come up with a preparation plan and how to best avoid these hurdles. In order to ensure your strategy will be executed smoothly, the first step just may be to work with an influencer marketing platform.

The global influencer marketing platform market is expected to further surpass 337 million dollars in 2027. Influencer platforms and networks can, therefore, help you achieve promising results. But what else do these services typically offer? Let’s dive in.

What do influencer platforms offer?

With the rise of social media and the importance of creators leading the digital space, influencer marketing allows you to reach as well as go beyond your target audience, taking user acquisition to further heights.

Influencer services make the process of building campaigns easier and provide useful ways to track performance. Moreover, they offer tools that allow users to search for social influencers within a network or across social media networks.

The search portal enables users to filter through and categorize influencers based on several factors and preferences. Influencer marketing platforms also offer campaign and strategy management as well as efficient communication tools. These help marketers easily contact influencers and manage them, including their contracts and any payment processes.

Influencer services also offer a dashboard for users to be able to monitor, review and evaluate your campaign performance. Furthermore, working with these platforms will make importing and exporting influencer data, such as contact information, a lot easier.

Hopefully, these points have convinced you even more now to hire an influencer marketing platform if you were going back and forth on whether you should work one.

If you are ready to lift the heavy weight off your shoulders and use influencer services, you may want to know how exactly to choose one and what to look out for when finding the top influencer marketing platform.

Influencer marketing platform example

Source: Traackr

How to choose the top influencer marketing platform?

Choosing the right influencer marketing platform is important for the success of your campaigns, as it brings several benefits to your business, as mentioned earlier in this guide. However, there are many factors to consider when making your final decision.

While your criteria will depend on the nature of your business and your objectives, target audience and product type, there are some common features an influencer service should have to ensure it will be helpful for your business.

Along with the standard features top influencer platforms should offer, as we listed in the previous paragraphs, they should also include the following factors that will positively impact ROI:

• Easy-to-use & simple navigation
• Quality customer support team
• Operate in relevant industries & channels
• Diverse database
• Efficient campaign management
• Campaign reporting & influencer analysis
• Performance monitoring
• Exportable data reports

Whether you decide to work with a self-service influencer platform or for influencer marketplaces that are part of larger influencer platforms that offer full-end solutions, they all can drastically boost your place in the app market, increasing awareness around your brand and acquiring more loyal customers through creators.

Take advantage of the several benefits that come with influencer marketing, and make campaigning easier by partnering with influencer marketing platforms and finding the best suitable creators to work with.

Below, we have compiled a list of the top influencer marketing platforms. Consider the criteria that we have presented above when selecting the platform for your business, and see how they take your business to further heights with the best content creators in the industry.