This session is led by WeWard's Product Director, David Talbot and Alizé Perrier, WeWard's US Marketing Manager. They discuss the effective use of WeWard's 'streak' feature.
The purpose of the 'streak' is to gamify the tracking feature. It keeps track of the number of consecutive days of the user's particular activity, such as running. These specific features encourage maximized app engagement as the consistent updates help develop the user's habit and sense of commitment.
Since this feature provides a sense of achievement and motivation, it enhances the user's overall experience and satisfaction with the app. The team from WeWard shares how they use the streak feature to their advantage.