In this session, Reddit's Senior Sales Manager (App Dev), Sherwin Su and Public's Head of Acquisition, Jake Buchsbaum, discuss how online communities fuel user growth.
Paid advertisements, in-app purchases, and a combo of ASO and SEO are commonly included in the conventional formula for app growth. However, the community needs to be more frequently considered and understood.
Explore with Reddit how community involvement is essential to user growth. Learn how companies can use digital platforms to test ideas, identify trends, gauge user mood, and have meaningful conversations with consumers.