Ada Health’s Sun Park, Senior Performance Marketing Manager, gave a presentation on the use of influencer marketing to increase user acquisition in unknown markets. She discussed influencer sourcing strategies used by Ada and their experience of using influencer marketing to unlock UA in Tanzania. Watch this video to learn about Ada’s key takeaways and the do’s and don’ts of influencer marketing as revealed by Sun.
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![TikTok Influencer Marketing - The Wave House [case study]](https://i.ytimg.com/vi/vQOAzEwnl7I/maxresdefault.jpg)
