There are many different factors other than user acquisition, that lead to the success of a business and there are certainy numerous things that contribute to growing an app business.
In this talk, Jeff Wang, the VP of Growth at Hiatus focuses on lifecycle and how it is incorporated into Hiatus's growth program. He also discusses the importance of CRM User Interface and User Experience as ingredients in the growth recipe.
Jeff shares a lot of insights, which include some examples of experiences that have been created for Hiatus users. He also does an analysis of lifecycle and growth, side by side.