Gummicube's Co-founder and CEO, Dave Bell talks about App Store Optimization trends and patterns in 2025.
He shares thoughts and insights to get ahead of the curve and understand how to use new functions and features from Apple and Google to prepare your apps for top performance now and in the future.
Dave presents some ways to convert organic users:
New Apple features to deep link from CPP's to increase engagement
Focus state & search behaviour
CSLs targets keywords