Watch this video for a panel discussion about how brands are achieving incredible results by working with TikTok creators and influencers. This panel includes Purvi Patel of Reebok, David Philpott of The Goat Agency, and Alessandro Bogliari of Influencer Marketing Factory.The panellists addressed some frequently asked concerns and talked about the value of using Tiktok as a platform for influencer marketing. They discussed how to properly manage and track a campaign and compared Tiktok with other social media platforms.
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