The Value of Pricing Research

Join Ekaterina Gamsriegler, Head of Marketing, Product Growth at Mimo, for a session on leveraging pricing research for your company. While it may seem intuitive that users always seek the lowest price, there’s much more to consider.

This session will delve into the intricacies of pricing and willingness-to-pay research. She explores:
-Effective research techniques,
-Uncovers common pitfalls to avoid
-Talks about how to extract valuable insights that can inform and refine your product and marketing strategies.


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