Dive into an insightful interview with Kirill Potekhin, Chief Product Officer at Adapty, as he reveals to our host, Peggy Anne Salz, the crucial strategies behind personalized paywalls and subscription models. From the impact of dynamic AB testing to the surprising effectiveness of extended onboarding processes, Kirill shares how Adapty empowers developers and marketers to optimize conversions and revenue through innovative approaches like localization and strategic product defaults. Discover the secrets to enhancing user engagement and maximizing subscription success in today’s competitive app ecosystem.
