Luca Stefanutti, who is responsible for the growth of adidas Runtastic, recounts his experiences in this capacity. He discusses the good, the bad, and the ugly of extravagant campaigns.
He offers his perspectives on growing beyond a million dollar campaign from the standpoint of user acquisition. Luca talks about how such campaigns give you the power to experiment, scale up and down, and measure, but also how these might affect growth.
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