In this episode of App Talks with Peggy Anne Salz, our host chats with Alfred Awosanya, Enterprise Account Executive at Quantum Metric. They delve into how Quantum Metric distinguishes itself by not only detecting user drop-offs on apps and websites but also diagnosing the reasons behind these issues. Alfred highlights their work with Adidas, showcasing how identifying and addressing simple API glitches and optimizing checkout processes can prevent significant revenue losses, potentially saving companies like Adidas a quarter of a million dollars annually. This discussion underscores the substantial impact of fine-tuning user experience based on detailed behavioral data.
