Alejandro Hernandez of Babbel, spoke at APS Berlin about optimizing customer engagement with multivariate testing. He discussed how to increase velocity and decrease the efforts necessary to run tests with multivariants on CRM campaigns. He shared which channel, message and feature is the best when it comes to engaging users. He also explained which stakeholders would be the most beneficial to work with, when developing an algorithm. Learn more about the Multiarmed Bandit rollout at Babbel and how they are maximizing consumer engagement by watching this session.
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