Marcus Burke, Meta Ads and App Growth Consultant talks about Advantage + and 10 hots fixes for app marketers for Meta's broken algorithm.
He discusses the steps to take to improve performance.
Never treat Meta as a single channel
Understand your traffic composition
Model your target mix using 1P data
Creative (types) equals targetting
Forced budget diversification
Signal quality over quantity
Obssess over upper funnel enagagement
Tailor creatives to awareness stages
Bid caps for increased efficiency
Always question Meta's advice