In this episode of App Talks with Peggy Anne Salz, our host chats with Byron Goodman, Head of Sales EMEA at Customer.io, exploring transformative trends in cross-channel communication. Goodman reveals insights from their 2024 State of Messaging report: 80% of marketers face pressure to achieve more with less budget. He discusses effective strategies for utilizing multiple messaging channels—like email, SMS, and in-app notifications—to significantly boost revenue while managing costs efficiently. The conversation also emphasizes the power of data-driven insights for customizing user engagements, ensuring communications are tailored to each user’s preferred channel.
