Adjust’s Head of Program Management, Nicoline Strøm-Jensen, discusses how to navigate marketing success in a privacy-first era.
The privacy-centric, data collection era poses various new challenges for app marketers. They stress the importance of app marketers being able to measure their strategies and learning what really drives actual user enagagement as well as ROI (Return on Investment).
Let’s dive into learning about some of the real-life challenges and find out what methods successful marketers use to show and maintain confidence in their decisions and their continued, ongoing success.
