Yu-Kai Chou from the Octalysis Group, talks about gamification and behavioral design for growth. The Octalysis Framework is a gamification design system that focuses on human motivation. It outlines eight key factors that drive people to participate in activities
Epic Meaning & Calling
Development & Accomplishment
Empowerment of creativity & feedback
Ownership & possession
Social influence & relatedness
Scarcity & impatience
Unpredictability & curiosity
Loss & avoidance
He shares examples via cace studies for each of the eight key factors about how they can be used effectively. Yu-Kai discusses the motivation behind people actions - intrinsic and extrinsic. He stresses upon the importance of understanding what motivates people and then move on to the design element to maximize growth.