In this episode of App Talks with Peggy Anne Salz, our host engages in a dynamic conversation with BizDev representative at UserCentrics, Owen Seymour. The pair parse through the transformative effects of regulatory shifts, like Google’s consent mode, and its profound implications for app developers and marketers alike. Owen shares compelling stats, showcasing how UserCentrics empower app publishers to achieve up to 90% opt-in rates with its customizable consent solution. It’s a unique approach and one that helps marketers better balance the tightrope walk between respecting customer privacy and delivering on demands for personalized content and product suggestions. Join the duo as they unravel the evolving landscape of user privacy, trust-building, and ensuring compliance without compromising user experience.
