Ryoma Nelson and Luisa Ronchi from ConsultMyApp spoke about the importance of combining Apple Search Ads and App Store Optimization to boost app growth. They addressed the key challenge faced by a majority of companies, the abundance of data and how to leverage it effectively to maximize growth. In this session, they share strategies to leverage the available data to align ASO and ASA as a way of improving keyword rankings and visibility, conversion rate, and engendering healthier CPAs.
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