El Shuttleworth from Iterable spoke about the value of cross-channel marketing in this session and how it can help you give your target audience a more seamless customer journey. Learn about cutting-edge marketing techniques that enable businesses to scale and automate their messaging across a wide range of audiences, creating memorable experiences out of the moments that matter to their customer base and delivering the right message, to the right person, on the right channel, at the right time. She explained how using cross channel marketing can help increase your company’s revenue, significantly.
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