In this episode of App Talks with Peggy Anne Salz, Ramit Arora, Program Manager, Growth & Monetization Strategy at Microsoft delves into Microsoft’s compelling approach to mobile app packaging and distribution. He shares how Microsoft leverages ASO, MMP, and strategic AB testing to optimize funnels and enhance user acquisition and retention. The duo dive into his insights on Microsoft’s high-value app offerings across platforms, from AI features in PowerPoint to optimized mobile experiences, and their evolving strategies in subscription models and alternative monetization avenues.
