In this video, executives from Headlight come together to share their experience about the power of creative to unlock growth. The panel includes:
Steve Massaro, the VP, Partnerships at Headlight
Michael O’Brien, Co-Founder & CEO of Headlight
Sharon Romang, VP, Creative at Headlight
This session outlines how to create more effective ad campaigns by optimizing your timelines, assets, and testing strategies. Discover the power of micro variations, the role of AI in creative development, and the latest trends shaping the industry in 2025. We’ll also explore strategies to reduce ad fatigue, leverage user-generated content (UGC), navigate privacy concerns, and optimize your channel mix for the upcoming holiday season.
