Jackpocket’s Senior Manager of User Acquisition, Diogo Martins outlines the challeges faced by companies to produce creatives in a regulated sector.
Since in a regulated sector, the governments’ rules appy, building creative comes with many challenges. It can be a big headache to make creatives is such businesses.
In this session, Diogo discusses all the lessons learned from the research and experiements that Jackpocket has undergone to be able to produce and deliver creatives that meet the criteria. He shares the characteristics of creatives that are more likely to be accepted by the brand, marketing, and legal teams.
