AppMaster’s Steve Young talks about small A/B tests that you can run which will generate massive results in terms of revenue. Steve shared the findings from his company’s tests and suggested quick A/B tests that you can implement in just a few minutes to instantly improve retention and monetization, such as
Paywall on onboarding (show paywall during onboarding)
Call to Actions on your homepage
Discounts; incentives can prompt renewed app usage
Paywalls
Number of plans on the paywall
Hard or soft paywalls
