Kelsey Nelson, vice president of product marketing at Braze, and Sean Collins, vice president of growth marketing at Bilt Rewards, are leading this session. They talk about the methods used by the Financial technology app Bilt Rewards to boost user retention, emphasising the importance of sustaining a scalable, personalised user experience across many channels.
Sean and Kelsey discuss the tactics, tools, and collaboration needed to coordinate consistent messaging and accurate targeting throughout the client's lifetime in this presentation.