Jacob Rushfinn from Retention.blog talks about lifecycle marketing and shares tips to elevate it. He uses real-life examples and case studies to explain each of the tatctics below:
Using onboarding goals for early personalisation
Figure out if your early comms should push engagement or monetization
Frequency of sending messages to the users
Using control groups when launching something
Combine push notifications with in-app messages
Help validate new features
When to send inactivity notifications
Boost revenue with email to web purchase
Thinking about different channels for different purposes
