Sarah of Pupy Dog Training App and Thomas from App Radar discuss a framework for integrating App Store Optimization and paid user acquisition to drive growth. They demonstrate the strategies to combine ASO and paid UA by using the Pupy Dog Training App case study. They began by discussing the scope and goals that they had envisioned for the project. The framework for growth was also shared by them. They provided insights into the strategies that led to success through their key findings and results.
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