App Masters’ Steve P. Young shares his experience from A/B Testing to boost subscriptions. To boost app growth, he places more emphasis on monetization than user acquisition. He shared the results from 7 A/B tests:
-To engage or not to engage?
-Paywall on onboarding?
-Discount on onboarding?
-Test your onboarding
-Hard or soft paywall?
-How many plans should we show?
-Call to Action (CTA)
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