As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate, alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what really unfolded in 2024?
SocialPeta’s team has just released an in-depth white paper, leveraging our extensive database to analyze the key marketing trends of 2024 and compare them with previous years. This report uncovers the real shifts that shaped both the mobile gaming and non-gaming industries.
Here are some surprising findings:
- The casual game genre still leads in advertiser and creative share, but RPGs have emerged as the most competitive genre in marketing.
- iOS creatives are declining in the mobile gaming sector, yet their presence is increasing in the non-gaming space.
- While the global mobile game market continues its recovery, the non-gaming sector has reached record-breaking heights.
Discover deeper data analysis and key trend insights in the full report. Don’t miss this chance to uncover growth opportunities and gain a strategic guide to optimizing your marketing campaigns.