Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this wave, or will you be left behind?

Smadex’s CTV Guide for Marketers is your essential resource for navigating the exciting world of CTV advertising. Whether you’re looking to boost brand awareness or drive user acquisition, this guide has you covered.

What you’ll discover inside:

• CTV Explained: Understand CTV’s unique advantages over traditional linear TV. Learn the difference between CTV and OTT and why it matters, and dive into the CTV opportunity.
• Strategies for Success: From building brand recognition to driving conversions, explore full-funnel CTV strategies tailored to your marketing goals.
• Key Performance Indicators (KPIs): Learn how to measure success with essential CTV metrics.
• Targeting Techniques: Dive deep into behavioral, demographic, deterministic, probabilistic, contextual, and location targeting.
• Creative Best Practices: Create binge-worthy ads with expert tips for engaging CTV ads.

Why download this guide?

• Stay ahead of the curve in the rapidly evolving advertising landscape.
• Learn how to leverage CTV for both brand awareness and performance-driven campaigns.
• Gain actionable insights to optimize your CTV strategies.

Don’t miss out on the opportunity to connect with highly engaged audiences in their living rooms!