Today, billions of people around the globe use mobile apps daily. Their use case spans across all branches of the world economy, it covers entertainment, business, academia, and so much more.

For a number of years, the challenge to find new app users has been shifting to retaining them – there are lots of reasons why people abandon using apps. It’s app marketers’ tough job to retain them to facilitate the app’s growth.

In this 2024 survey, a mobile marketing and advertising company Adikteev brings up key insights from over 100 app marketers.

With this survey you will learn:

• The importance of multi-channel engagement strategies, including push notifications, email, and in-app messaging, to keep users engaged.
• How privacy changes, particularly on iOS, are reshaping retention strategies and driving the need for adaptive approaches.
• The growing role of personalized communication, like consent pop-ups and targeted messaging, in improving user retention.
• Effective methods to identify and address user churn, helping prevent users from disengaging.
• The increasing need for collaboration between marketing, product, and analytics teams to build comprehensive retention strategies.

Fill in the form on the right and download the “Retain to Reign” 2024 retention survey” by Adikteev.