Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing.
Stamp, who joins as the first senior marketing hire, brings a wealth of experience from leading agencies, including MHP Group, Croud, and Medialab. Most recently, as Head of Marketing at MHP Group, she focused on multi-channel campaigns, brand positioning and strategic partnerships to drive measurable business outcomes.
Founded in 2007, Yodel Mobile specialises in full-funnel mobile marketing strategies, including app store optimisation (ASO), paid media management, retention, engagement and monetisation strategies. Yodel Mobile has helped scale some of the world’s most successful apps across industries, driving sustainable growth through data-led strategies. Clients include UKTV , B&Q, The RAC, Breast Cancer Care, Yodel Delivery and TUI.
Stamp said:
“It’s hugely exciting to be joining Yodel Mobile on the back of a sustained period of impressive growth. It’s been a challenging 18 months for many agencies, but Yodel Mobile has flourished and continues to strengthen its position as a leader in app growth.”
Mick Rigby, CEO of Yodel Mobile, added:
“We are thrilled to welcome Alexandra to the team. Her expertise in data-driven marketing and her track record of delivering outstanding results make her the perfect fit for Yodel Mobile. As we continue to expand, her leadership will be instrumental in driving our next phase of growth.”
The past year has been a landmark period for Yodel Mobile, particularly in the US, where the company has seen significant expansion and client wins, including Dick’s Sporting Goods, Auto Nation Gather and People Ready. Their innovative approach to app growth was recognised globally, earning them awards such as App Marketing Agency of the Year 2024, Most Effective ASO Campaign of the Year 2023, and the Culture 100 Award (greatest places to work) in 2024.
At the core of Yodel Mobile’s success is its proprietary Infinite App Growth Loop, a unique, holistic framework that optimises every stage of the user lifecycle, from acquisition to user advocacy. Powered by data, this ongoing optimisation growth loop ensures continuous improvement with each iteration, driving sustainable, long-term app growth for clients worldwide.
