In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward.
On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe.
Explore all event details, promotions, and partner initiatives on the official website.
A new tradition for the adtech community
World AdTech Day has quickly established itself as a key event in the advertising technology landscape, providing an opportunity to acknowledge and celebrate the professionals who develop cutting-edge solutions in digital marketing.
This global initiative unites a diverse range of industry players, including:
- Advertising platforms
- Affiliate programs
- Hosting providers
- Analytics and tracking systems
- Marketing software developers
Industry leaders supporting #WorldAdTechDay 2025
This year’s celebration is backed by 23 companies committed to honoring adtech professionals. These partners include Adsterra, Binom, BeMob, EvaDav, CrakRevenue, CPV Lab Pro, Keitaro, RedTrack, Voluum, Galaksion, Push.House, ROIads.co, FatAds.co, 3SNET, Bloggersideas, Affmaven, Aff.ninja, Evamobi, Adxad, Mobidea, AffiliateMastermind, and more.
These companies host exclusive webinars, launch special promotions, and engage with the adtech community through social media using the hashtag #WorldAdTechDay.
World AdTech Day ethos
The advertising technology industry has grown into a complex and dynamic ecosystem that requires specialized expertise. World AdTech Day was created to recognize the skilled professionals who power this evolution, from media buyers and big data analysts to PPC managers and affiliate marketers.
By celebrating their dedication, this event shines a spotlight on the people who:
- Create seamless brand-consumer connections
- Develop innovative advertising solutions
- Enhance digital marketing strategies through data-driven insights
- Advance ethical and responsible advertising practices
How to get involved in the celebration
On March 27, 2025, adtech professionals from around the world are invited to showcase their contributions by posting on social media.
The content can feature:
- Behind-the-scenes moments from ad campaigns
- Innovative adtech projects or milestones
- Team celebrations or work highlights
- Industry-related memes or fun insights
To join the conversation, participants should use the official hashtags #WorldAdTechDay and/or #AddYourTech. After that, check out the Social Wall on World AdTech Day website to see your post featured there!
This year, there’s even a special merch contest by Adsterra to encourage creativity and celebration. More on that on the event’s official website.
A community-driven initiative
At its core, World AdTech Day is more than just a celebration — it’s a movement that unites the people behind the digital advertising industry. The day brings together thought leaders, developers, and marketers who dedicate their expertise to enhancing advertising technology and creating meaningful user experiences.
Adsterra: The force behind World AdTech Day
World AdTech Day is proudly spearheaded by Adsterra, a leading global ad network that has been shaping the adtech landscape since 2013.
Known for its smart advertising solutions and proprietary ad formats like Social Bar, Adsterra continues to drive industry innovation. The company’s Partner Care Program ensures that every advertiser and publisher receives specialized support, reinforcing its commitment to fostering sustainable and effective partnerships.
You can still join! World AdTech Day is a chance to celebrate achievements, connect with fellow professionals, and recognize the incredible advancements shaping digital advertising. The celebration is in progress, so there’s a chance to make your contribution to it.
