Business of Apps is pleased to announce an upcoming webinar focused on Apple’s recent updates to its privacy-first attribution framework.
During WWDC of June this year, Apple introduced AdAttributionKit, which is set to replace SKAdNetwork. The transition aims to further enhance privacy-preserving measurement in the mobile advertising landscape.
Our webinar will explore the implications of this shift and provide a comprehensive breakdown of what the change means for mobile advertising professionals. Whether you’ve had success with Apple’s SKAdNetwork earlier or not, this session will offer valuable insights into AdAttributionKit and discuss the current state of iOS privacy.
Join our panel of industry experts as they delve into why Apple is making this transition and how it aligns with their commitment to user privacy. The discussion will cover the differences between AdAttributionKit and SKAdNetwork, highlighting the potential benefits and challenges of adopting the new framework. Additionally, our experts will share strategies for leveraging AdAttributionKit to gain more data insights while maintaining crowd anonymity.
The webinar will also discuss what features to expect from AdAttributionKit in the future and how these developments will shape the mobile advertising landscape going forward. Attendees will benefit from practice-driven tips provided by top operators in the mobile privacy space.
The webinar will take place on August 15, 2024 at 11am PDT / 2pm EDT / 7pm BST / 8pm CEST. Be sure to save the date!
Our speakers for the webinar include:
- Mark Menery, VP, Global Head of Sales at Dataseat (now part of Verve): Mark brings a decade of experience in privacy-first user acquisition and mobile growth.
- Grant Simmons, VP at Kochava Foundry: Grant leads a team of data enthusiasts dedicated to providing marketers with actionable data insights and business value assessments.
- Zach Gryphon, Practice Lead, Mobile Apps at Wavemaker: Zach has worked with leading brands like Google and Adobe to drive growth through mobile app products.
The session will be moderated by Alexandra Klimashevich, Senior Product Marketing Manager at Verve. Alexandra specializes in privacy-first marketing solutions for mobile channels and brings decades of experience in technology and growth.
If interested in joining the webinar, you can sign up here. We hope to see you there.
