PropellerAds, an industry leader in digital advertising, proudly announces the launch of its latest feature, Social Traffic Targeting. This cutting-edge feature is set to transform the advertising landscape by allowing advertisers to connect with highly engaged social media users, driving increased conversion rates and campaign performance.
The new Social Traffic feature allows advertisers to leverage onclick/popunder ads to reach audiences from prominent social networks such as Facebook and Instagram. This targeting option is now available on the PropellerAds Self-Serve Platform (SSP) within the Popunder Ad format.
Why Social Traffic Targeting is a game-changer:
- Unmatched conversion rates: Advertisers can experience conversion rates up to 2.8 times higher than traditional popunder traffic. In certain verticals, such as utilities, conversion rates can reach 4.2%.
- Simplified campaign setup: Only a landing page is required, eliminating the need for additional creative assets.
- Rapid results: Social media users are highly active, leading to quicker conversions and faster returns on traffic investments.
Strategic insights from PropellerAds experts
PropellerAds’ team of optimization experts recommends using Social Traffic Targeting to scale high-performing campaigns, rapidly test new CPA offers, and explore new verticals.Â
By duplicating successful campaigns and targeting social traffic, advertisers can tap into fresh, engaged users, increasing bids and optimizing sources separately.
Key performance metrics:
- Top-performing verticals: Utilities, mobile apps, finance, iGaming, sweepstakes, gaming, and lead generation.
- Leading GEOs: The highest conversion rates are observed in the United States (1.18%), the United Kingdom (2.36%), Brazil (2.78%), Indonesia (2.69%), and Thailand (3.66%). These numbers may vary with time.
- Platform focus: A significant 83% of social traffic originates from mobile devices, emphasizing the importance of targeting Android and iOS users.
Detailed FAQs and insights
For comprehensive information on how Social Traffic Targeting works, visit the PropellerAds blog.
PropellerAds encourages advertisers to explore the high conversion potential of Social Traffic Targeting and benefit from the rapid engagement of social media audiences. Discover the power of social traffic and enhance your advertising success with PropellerAds.
Join PropellerAds and try Social Traffic today!
