During its latest earnings call, Nike confirmed that demand for its Nike App had jumped 150% during the first quarter of 2020.
Its commerce app downloads rose 200% during the same period.
The company posted a monthly active user growth in the triple digits.
Over half of members used the Nike Training Club app for a workout. The app provides access to virtual yoga and fitness classes and nutrition tips.
At the same time, the Nike Run Club app was downloaded over one million times – the fourth consecutive month in a row. And for the first time, more women than men completed runs using the app.
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Get startedAccording to the company, mobile apps and experiences are now an integral part of Nike’s strategy.
While active members rose 60%, buying members also increased. This has bolstered digital product sales by 82%.
Nike provides a premium bundle for its app called NTC Premium which combines all its apps. During lockdowns, the company waived its subscription fee boosting sign-ups.
The results are testament to the spike in health app downloads driven by coronavirus lockdown changes.
