Data from the Influence of Music report underscores music’s significant impact on mobile app performance. According to Feed.fm’s new report, 76% of users are more likely to download an app if they can choose the music they hear.
76% of users are more likely to download an app if it allows them to choose the music they listen to, highlighting the importance of personalization in today’s competitive app market.
What’s more, 64% spend more time in apps that feature their favorite tracks. These findings highlight the growing importance of personalized music experiences in boosting user satisfaction and driving app engagement and retention.
When 64% of users spend more time in apps featuring their favorite music, it becomes evident that functionality alone isn’t enough — users value the overall experience.
The report draws on a comprehensive survey of US mobile app users aged 18-55, spanning industries like fitness, gaming, and entertainment. It further reveals that apps offering recognizable, popular music gain a competitive edge, with nearly 65% of users preferring apps with well-known songs over those with generic soundtracks.
Beyond user acquisition, music also enhances emotional well-being. Whether it’s boosting motivation during workouts or making the overall experience more enjoyable, the right music elevates users’ interactions with the app. In fact, 73% of respondents report that music improves their emotional state. In other words, adding music to an app is no longer a nice-to-have — it’s essential.
Customizable music options, such as letting users select genres or tracks, not only create deeper emotional connections with users but also help apps stand out in a crowded mobile marketplace. For app marketers and developers alike, these insights offer actionable strategies to boost session lengths, downloads, and retention.
To explore Feed.fm’s Influence of Music report in greater detail and access recommendations tailored for fitness, gaming, and entertainment apps, download the report here.
