MobileAction has announced a significant expansion of its Apple Search Ads ecosystem, integrating Skai‘s (formerly Kenshoo) Apple Search Ads business into its platform. The partnership positions MobileAction as a premier Apple Search Ads partner, offering app developers and marketers a comprehensive suite of tools and support for user acquisition and growth.
This strategic expansion enhances MobileAction’s capabilities, enabling it to deliver deeper insights and more robust solutions tailored to the needs of the app marketing industry. By incorporating Skai’s expertise and customer success team, MobileAction aims to provide unparalleled value across the entire lifecycle of Apple Search Ads campaigns.
Strengthening the MobileAction ecosystem
Aykut Karaalioglu, founder and CEO of MobileAction, said about the partnership:
“We’re thrilled to welcome Skai’s Apple Search Ads clients and customer success team to the MobileAction family. We offer a comprehensive ecosystem for app developers and marketers to achieve their goals – no matter where they are in their journey. This strategic partnership expands our Apple Search Ads business significantly. It cements our standing as the largest Apple Search Ads partner, empowering us to deliver even more innovative solutions and drive tangible growth for our customers.”
Skai’s existing client base, which includes leading global brands, will gain access to MobileAction’s advanced tools, insights, and experienced team of app marketing professionals. With this enhanced support network, MobileAction is well-positioned to help clients optimize and scale their Apple Search Ads campaigns.
A Commitment to innovation and growth
Yekta Ozcomert, co-founder and COO of MobileAction, commented:
“The driving force behind this acquisition is to bring more value to app marketers and developers looking to fully capitalize on the power of Apple Search Ads. We’re committed to providing round-the-clock support, seamless onboarding, and continued innovation. Our combined expertise will undoubtedly transform the experience for our expanded client base and deliver better, faster results in the ever-evolving app marketing space.”
The integration of Skai’s Apple Search Ads business underscores MobileAction’s commitment to setting new benchmarks for the industry. As the team focuses on delivering exceptional outcomes, customers can expect enhanced tools, richer insights, and unmatched support to navigate the competitive landscape of app marketing.
For more details, visit the MobileAction blog.
