MobileAction, a leader in App Store Optimization (ASO), app growth and mobile user acquisition, has unveiled its latest innovation with the release of its new ASO Intelligence tool — an advanced solution designed to make high-quality ASO insights accessible to all marketers and developers. With a flexible pricing model, the tool empowers indie developers, scaling startups, and enterprise publishers alike to maximize their organic visibility and optimize Apple Search Ads (ASA) strategies.
Launching on 19th February 2025, the ASO Intelligence tool introduces two new ASO plans, with additional offerings in development to further level the playing field for app marketers and developers. This marks a significant step in MobileAction’s ongoing mission to streamline the user acquisition process and integrate ASO with paid search strategies.
Breaking down barriers in ASO and user acquisition
Yekta Ozcomert, COO of MobileAction, emphasizes the company’s focus on creating a unified growth ecosystem for app marketers:
“We’re reevaluating how to streamline the entire user acquisition process. Our mission is to create a holistic platform that blends ASO data, paid user acquisition, automation, and intelligence in a way that’s easy for everyone.”
By merging ASO insights, paid user acquisition, automation, and intelligence, MobileAction’s new tool ensures marketers and developers can optimize their strategies with real-time data and in-depth analytics. The company has also teased additional ASO and ASA features on the horizon, solidifying its position as an industry leader.
Ozcomert continues:
“Organic and paid search are two sides of the same coin. We’re breaking down any silos that exist between these channels, helping app marketers get maximum returns on their marketing and product optimization efforts. High-quality ASO data should be accessible to everyone, not just companies with big budgets. We want to support starters or scaling companies in addition to maintaining our enterprise services.”
Flexible pricing plans to meet every need
To ensure accessibility for all, MobileAction is introducing affordable pricing plans for its new ASO Intelligence tool:
- Basic: Starting at $69/month, ideal for newcomers to ASO
- Pro: Priced at $239/month, tailored for growing teams looking to scale
- Enterprise: Custom pricing for comprehensive tools suited for large organizations
Alongside these plans, the ASO Intelligence tool features an upgraded user interface, offering a full ASO overview, advanced keyword tracking, localization insights, and a detailed app update timeline, making it easier than ever for marketers and developers alike to optimize their app growth strategies.
Looking ahead
Ozcomert reiterates MobileAction’s vision for a more inclusive ASO landscape:
“These plans are all about democratizing ASO — giving everyone from indie developers to large-scale publishers the organic search insights and tools they need to stay competitive. Our new ASO Intelligence module is designed not just for today’s giants but for tomorrow’s visionaries.
“We are eager to assist all our clients, both new and established, in achieving their app growth objectives. We value the opportunity to collaborate with them and celebrate their accomplishments. And that’s just the beginning: we’re also preparing more ASO and Apple Search Ads offerings, enabling app marketers to amplify paid search alongside organic discoverability in a unified platform.”
To facilitate a smooth transition for their freemium users, MobileAction invites all app developers and marketers, from seasoned ASO experts to indie studios, to explore the new ASO plans. Start your 7-day free trial today and use the “BOA30” promo code to take advantage of an exclusive discount on your first transaction starting today and begin your journey towards dominating the app stores.
With this launch, MobileAction continues to push the boundaries of app growth, App Store Optimization, and Apple Search Ads, ensuring that marketers and developers have the insights, automation, and support needed to thrive in an increasingly competitive mobile landscape.
More information on MobileAction’s new ASO Intelligence tool can be found here.
