As competition intensifies on the app stores, a new market map charts the platforms and partners shaping visibility, conversion, and growth.
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever.
To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today.
The map highlights seven core categories shaping app marketing strategies across iOS, Android, and alternative distribution channels:
- App Store Marketing Platforms: All-in-one solutions for managing metadata, keyword rankings, A/B testing, and creative localization at scale.
- App Store Analytics: Tools offering deep visibility into performance, category trends, and competitive benchmarks.
- Apple Search Ads Partners: Platforms that optimize ASA campaigns for precision targeting and efficient spend.
- ASO Tools: Tactical software for keyword discovery, localization insights, and ongoing metadata optimization.
- Web-to-App Solutions: Technologies bridging the gap between web engagement and app installs, complete with attribution tracking.
- Alternative App Stores: Channels expanding reach beyond Google Play and Apple’s App Store, especially in emerging markets.
- Agencies: Strategic partners with experience navigating ASO, creative iteration, and global campaign execution.
Available in both PNG and PDF formats, the map is designed for mobile marketers and growth teams who need a fast, clear, and up-to-date overview of the landscape — ideal for strategy sessions, planning decks, or identifying new partners in a shifting ecosystem.
Download the App Store Marketing 2025 Market Map here and get a clearer view of the infrastructure behind mobile growth.
