App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered.
Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and roundtables. The agenda covers the full spectrum of modern app growth — from embedding AI in app marketing and privacy-enabled user acquisition 2.0 to world-class retention, product-driven growth, revenue growth, and channel diversification.
Seven stages, one goal: Smarter app growth
The event is structured to help you go deep where it counts, with content stages including:
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Learn More⭐ Main Conference
📈 Growth Zone
🤝 User Acquisition Zone
💎 App Product & Engagement Zone
💡 Roundtable Zone
💬 App Talks
🤩 The Verticals Zone
Whether you’re focused on optimizing your funnel or expanding into new markets, there’s a session (or several) built for you.
Agenda highlights
- Dmitry Gurski (Flo) will share how the team scaled from the outskirts of Minsk to 250M ARR and 75M MAU.
- Barbara Schädel (The Very Group) explores how a simple advent calendar idea became a powerful re-engagement tool.
- Ritwik Arya (Trainline) presents an ASA automation framework designed to scale global growth with smarter, faster decision-making.
- Angèle Lenglemetz (Cleo) brings insights from 73 million conversations to show how AI nudges and gamification can drive user habits and retention.
- Anton Volovyk (Reface) shares lessons learned from 250 million downloads and what it takes to grow AI-powered apps.
- Asya Kuznetsova (Wise) dives into referral programs and sustainable growth loops through product-led thinking.
- Steve Toy (Memrise) discusses how LLMs can address real user needs and where the real opportunities lie.
- Jess Parkijavan (The Premier League) leads a roundtable on what it takes to successfully launch and grow app products.
- Mykhailo Kudla (Bolt) reveals how performance-driven influencer partnerships helped them cross 1M installs in 15+ countries.
- Evelina Gruzdzevičiūtė (NordVPN) breaks down how cross-functional collaboration can unlock better A/B testing outcomes.
Come for the strategies, stay for the conversations
The best part? It’s not just about sitting through presentations—it’s a chance to ask real questions, learn from peers, and connect with others working on similar challenges in app growth and product.
App Promotion Summit London takes place 24th April 2025 at The Brewery, London. Registration is open now — save your spot here.
