The App Engagement & Retention 2024 Market Map is now live. This comprehensive resource is designed to help app professionals and businesses alike navigate the dynamic and competitive world of app engagement and retention. As mobile apps become an integral part of everyday life, ensuring long-term user loyalty and maximizing user lifetime value (LTV) are essential for sustained success.
From engagement platforms and analytics tools to messaging, re-engagement, and leading agencies, this map is your go-to resource for creating meaningful connections with users and driving engagement and retention in 2025 and beyond.
Discover the ideal partners to elevate your engagement and retention strategies or explore the companies setting new standards in the industry—this map has it all.
The 2024 Market Map highlights every critical category within the app engagement and retention ecosystem, including:
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Start now- Engagement Platforms: From onboarding to loyalty, platforms like Airship, Braze, and CleverTap help you deliver personalized, omnichannel experiences that captivate users.
- Messaging: Tools like OneSignal and Sendbird keep your users informed and engaged through push notifications and in-app messaging.
- Re-engagement & Retargeting: Solutions like Adikteev and Remerge reconnect with lapsed users through data-driven campaigns that reignite interest.
- Product Analytics: Platforms like Amplitude and Quantum Metric provide actionable insights into user behavior, feature usage, and app performance.
- Consent Management: Tools like Axeptio and Usercentrics ensure compliance with global privacy regulations while maintaining seamless user experiences.
- User Research & Customer Feedback: Services like Qualaroo and Survicate allow you to gather insights directly from your audience to optimize app performance.
- No-code Development/UI & UX: Tools like Plotline and Stream empower teams to quickly prototype, refine user interfaces, and optimize app features without extensive coding knowledge.
- In-App Analytics: Real-time data platforms like Fullstory and Mixpanel help monitor user behaviors and identify areas for improvement.
- A/B Testing: Tools like Optimizely and SplitMetrics enable experimentation with features, layouts, and messaging for data-backed optimization.
- App Monitoring: Solutions like Embrace and Sentry ensure apps run smoothly by detecting performance bottlenecks and bugs in real time.
- Agencies: Specialists like Phiture and Yodel Mobile offer expert guidance for app growth and strategy, helping businesses scale efficiently.
The App Engagement & Retention 2024 Market Map is the ultimate guide to navigating this complex ecosystem. It empowers app professionals to choose the right tools and partners, ensuring long-term success and growth in a highly competitive environment.
You can download the map here as a PDF.
