The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes.
Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes.
The playbook explores key shifts in adtech, including:
- Expanding in emerging markets: Countries like Vietnam, Indonesia, Brazil, and Russia offer great opportunities for growth. Mobile adoption is rising, user acquisition costs are lower, and engagement and retention rates are high. Learn more about these markets and key strategies for success.
- Hybrid monetization: Relying on just one revenue stream is no longer effective. Discover how to combine ads, subscriptions, and in-app purchases to create a balanced monetization strategy.
- Open bidding: Traditional programmatic ad methods in mobile apps are becoming less effective. To improve competition and increase fill rates, publishers are switching to open bidding. This real-time auction lets multiple ad networks bid at the same time for an ad impression. The playbook explains how open bidding can boost revenue while keeping a great user experience.
And that’s just the beginning. Keep up with the competition — download the AdTech Trends 2025 Playbook and improve your app monetization strategy.
