Earlier this year, Remerge and Verve became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying, and targeting of in-app ad placements without sharing user data among third parties.
The collaboration involved integrating Privacy Sandbox technologies into real-world use cases, utilizing Remerge’s intelligent bidding algorithms and Verve’s on-device SDK.
Now, you can learn more about what the teams have been working on in a recent episode of Remerge’s Apptivate podcast. For episode 183, Pan Katsukis, Remerge CEO, talked to Verve’s Head of Mobile Product, Gaylord Zach, and Trenton Starkey, Google’s Product Manager for the Privacy Sandbox’s Protected Audience API, about what the framework means for the ad tech industry and how marketers can prepare for its rollout in 2025.
Listen to find out:
- How mobile DSPs and SSPs bid on and sell ad placements via Google’s Privacy Sandbox for Android
- Outcomes of the initial tests for the Protected Audience API
- Remerge and Verve’s approach to the Privacy Sandbox and how the companies started testing the auction system
Pioneering on-device bidding for the Android Privacy Sandbox
Source: Remerge via YouTube
Subscribe to the Apptivate podcast to ensure you never miss an episode and head over to Remerge’s Mobile Privacy Newsroom to stay updated on the latest privacy developments.
