Going into 2025, the app industry is on the cusp of a new wave of sustained progress.
At APS London on 24th April, we will be exploring the key trends driving app growth in 2025 with a range of talks, workshops, panels and roundtables (with plenty to get your teeth into).
Are you ready for the new app growth frontier?
Embedding AI in App Marketing – take your AI workflows to the next level and learn to apply AI across the app growth funnel
World Class Retention – understand the latest onboarding, activation, user journey and engagement tactics and strategies
User Acquisition 2.0 – Adopt privacy-centric strategies by leveraging first-party data and optimising for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Channel Diversification – tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse app audiences
Product Excellence – creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback, prioritising UX and user satisfaction.
Revenue Growth – optimize subscriptions and paywalls with the best pricing models, methods to reduce churn, and approaches to maximise LTV
Learn from app growth experts
We are excited to share that we have speakers confirmed from The Premier League, Wise, Memrise, Sweatcoin, Cleo AI, Trainline and Holland & Barrett.
In addition our keynote 2025 speaker Dmitry Gurski, CEO of Flo the 73m MAU will be sharing his lessons learned and insights on the main stage.
Partnership opportunities at APS London 2025
Do you want to connect with decision makers from the world’s leading apps in an environment that leads to authentic relationships? Get in touch to reserve your spot in our exhibition area or contribute to the agenda.
Launch tickets
We’re really looking forward to seeing you. Heads up, launch tickets end on 17th January 2025.
