On Sunday, England played the EURO 2024 final, where they narrowly lost against Spain. Although we missed out on victory, hundreds of thousands of hopeful Brits gathered to cheer on the Three Lions in anticipation. Whether hosting watch parties, coming back from the pub or staying in, Brits were ordering in their favourite takeaways for match day.
Leading analytics and attribution company Adjust looked at the install and session trends of apps during the first few weeks of the Euro and saw a general increase in food delivery app installs and sessions. The data showed that food delivery app installs increased by 42% year-to-date (YTD) on the first day of the Euro.
Football fans treated themselves to a takeaway for England’s first match of the tournament against Serbia as food delivery app installs were 40% above the 2024 YTD average.
App install growth
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Source: Adjust
Not only did the number of installs increase for this match but so did the number of sessions. The England vs Serbia match saw food delivery app sessions increase by 15% YTD, and on the day of England vs Slovakia, sessions were up by 29%, revealing that Brits are increasingly turning to their favourite takeaways during the Euros.
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Source: Adjust
But it wasn’t only food delivery apps that cashed in during the games. Mobile gaming apps also saw an influx of users thanks to the hype around the competition. The biggest surge observed took place on the first day of the Euro, as sports gaming app installs were 454% above the 2024 YTD. This increase in installs began the day before the Euro began, with installs 78% above the 2024 YTD average, and it continued to the 15th, which saw a YTD increase of 133%.
Adjust also looked at installs and sessions of mobility apps such as taxi apps, as England supporters travelled near and far to watch with friends and family. The data saw that installs of these apps were 28% above the YTD average on the day of England’s first match against Serbia, whilst app sessions remained 14% above the YTD average for the following two England games against Denmark and Slovakia.
