As the costs and complexities of acquiring new users continue to rise, marketers are increasingly focusing on user retention as a key growth strategy. Research reveals that it is 6-7 times more expensive to acquire a new customer than to encourage an existing one to make a repeat purchase. To help marketers navigate this shift, we are pleased to announce that Braze’s Retention Playbook is now live on the Business of Apps website.
This comprehensive playbook is designed to provide marketers with the tools and strategies they need to keep users engaged and coming back for more. The playbook covers:
- 5 Essential retention tactics: Learn about the key tools, channels, and metrics crucial for retaining users and driving growth
- Building anti-churn safeguards: Discover how to design effective strategies to minimize churn and keep your user base loyal
- Real-world success stories: Get inspired by successful retention strategies implemented by leading brands like Immobiliare, Peacock, and Picklebet
For marketers looking to enhance their retention strategies and achieve sustainable growth, this Retention Playbook is an invaluable resource.
Don’t miss out on these insights—check out the playbook now to start transforming your retention game!
