Anne Freer

: anne@sokomedia.net

       

 

Mobile ad-titude: record revenue for 2022 driven by rising demand

Anne Freer | April 17, 2023

Mobile Advertising

China’s game market bounces back with over 1,100 game licenses expected in 2023

Anne Freer | April 14, 2023

App Development

Gaming app installs are up 10% over 2022

Anne Freer | April 12, 2023

App Business

Apps under attack: install fraud increases

Anne Freer | April 11, 2023

App Business

End-cards boost mobile video ad performance

Anne Freer | April 5, 2023

Mobile Advertising

Fintech flourishes as mobile payments rise, boosting installs and revenues

Anne Freer | April 4, 2023

App Business

Established mobile games are download darlings – fewer new titles enter market

Anne Freer | March 31, 2023

App Business

Influencer marketing: performance payment models gaining traction

Anne Freer | March 29, 2023

Influencer

Entertainment apps ahead of games for consumer spending

Anne Freer | March 28, 2023

App Business

Q1 2023 app market booms with record consumer spending

Anne Freer | March 27, 2023

App Business

Ban to boom – India’s ban on TikTok opens doors for competitors

Anne Freer | March 23, 2023

App Business

81% of mobile apps vulnerable to cyberattacks

Anne Freer | March 22, 2023

App Business

Listen up: in-app audio advertising faces rising fraud threat

Anne Freer | March 17, 2023

Mobile Advertising

All eyes on the hybrids as hypercasual mobile game downloads plummet 24%

Anne Freer | March 16, 2023

App Business

Oscar nominations: streaming app Paramount+ downloads jump 80%

Anne Freer | March 13, 2023

App Business

Brand safety is key for 67% of mobile brand advertisers

Anne Freer | March 10, 2023

Mobile Advertising

Game app makers spent $27 billion on ads while in-app purchases slumped 7%

Anne Freer | March 8, 2023

App Business

UK mobile game maker Tripledot Studios tops FT 1000

Anne Freer | March 7, 2023

App Business

38% of customers made purchase after receiving WhatsApp or text message

Anne Freer | March 6, 2023

Mobile Advertising

Social apps turn to in-app purchases to make up for lost ad revenues

Anne Freer | March 3, 2023

App Business

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