Anne Freer, Author at Business of Apps - Page 5 of 12

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Anne Freer

: anne@sokomedia.net

Female gamers account for 37% of total gamers in Asia

Anne Freer | July 11, 2023

Global app install ad spending to increase 20% by 2025

Anne Freer | July 10, 2023

38% of games in Brazil were developed for mobile devices

Anne Freer | July 7, 2023

Hypercasual gaming apps reach ATT opt-in rates of 44%

Anne Freer | July 6, 2023

Malicious screen readers can extract data from 92% of finance apps

Anne Freer | July 5, 2023

Tencent leads chart of top 50 app publishers by consumer spending

Anne Freer | July 4, 2023

SuperScale secures $5.4 million in Series A funding to support gaming app developers

Anne Freer | July 3, 2023

Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise

Anne Freer | June 30, 2023

WeChat’s mini-games attract 400 million users a month

Anne Freer | June 28, 2023

Apple gives ads on the Today tab a makeover

Anne Freer | June 27, 2023

Attention grabbers: in-game ads score 98% for viewability

Anne Freer | June 22, 2023

Japan takes on tech titans and imposes app payment regulations

Anne Freer | June 20, 2023

77% of players make in-app purchases within the first two weeks of downloading a game

Anne Freer | June 16, 2023

The bigger picture: the benefits of view-through attribution for mobile ad campaigns

Anne Freer | June 15, 2023

Mobile Advertising

Pop-up or pop-out: what’s the ideal moment for ATT pop-ups in mobile games?

Anne Freer | June 14, 2023

Chinese game companies contributing 47% of mobile gaming revenues

Anne Freer | June 9, 2023

Out with influencers, in with consumers: 90% prefer real content

Anne Freer | June 8, 2023

Gamelight expands mobile game ad operations to more countries

Anne Freer | June 6, 2023

81% of devices are now using iOS 16 according to Apple

Anne Freer | June 5, 2023

Apple announces upcoming tax changes for App Store

Anne Freer | June 2, 2023

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