Anne Freer, Author at Business of Apps

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Anne Freer

: anne@sokomedia.net

The key data trends shaping the app industry in 2023

Anne Freer | December 15, 2023

Over 90% of app gamers engage with in-app audio ads

Anne Freer | December 14, 2023

Mobile Advertising

Out-of-app monetisation and new payment methods are emerging trends

Anne Freer | December 13, 2023

TikTok achieves $10 billion in consumer spending

Anne Freer | December 12, 2023

App growth empowered: AppsFlyer acquires Oolo

Anne Freer | December 11, 2023

Chinese aps are reshaping the global market

Anne Freer | December 8, 2023

Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI

Anne Freer | December 7, 2023

Spanish media groups sue Meta platforms for €550 million damages

Anne Freer | December 5, 2023

Gaming app installs among French users jump 17% in 2023

Anne Freer | December 4, 2023

Shopping on social apps is on the rise in the UAE

Anne Freer | December 1, 2023

UK AI sector growing rapidly despite consumer disconnect

Anne Freer | November 29, 2023

Majority of consumers do not trust social apps for online shopping

Anne Freer | November 28, 2023

The growing threat of invalid traffic – a $71 billion problem in 2024

Anne Freer | November 27, 2023

App Marketing, Mobile Advertising

SKAN 4’s game-changing effect on mobile apps

Anne Freer | November 24, 2023

Troubling stats: almost half of mobile games fail to make it past development

Anne Freer | November 22, 2023

Roku and Unity join forces to revolutionise mobile app advertising

Anne Freer | November 21, 2023

Mobile Advertising

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

Anne Freer | November 20, 2023

Number of users who access news through TikTok doubles to 43%

Anne Freer | November 17, 2023

SplitMetrics acquires App Radar to boost AI-driven app growth solutions

Anne Freer | November 16, 2023

Amazon partners with Meta and Snap in push to expand in-app shopping

Anne Freer | November 15, 2023

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