Are you ready for the next app growth frontier? Join us at App Promotion Summit Berlin to get ready to scale and grow apps in 2025.
As we reach the final quarter of 2024 the app industry is on the cusp of a new wave of sustained progress.
Everyone has a smartphone with base of 500m in the EU alone. Device functionality continues to improve with AI, connected devices and greater processing power.
Non gaming in-app payments have reached $64bn – creating a gigantic digital market. Activities such as banking and ecommerce are increasingly moving to an app-first model.
More and more successes are emerging with a new cohort of lifestyle and content apps starting to achieve scale in both usage and monetization:
- Flo is at 68m MAU and $100m+ revenue
- Strava has 16m MAU with $275m in revenue
- Weward reached $7m in revenue with 7m MAU (all in France)
- Headspace generates $195m revenue off just 2.5m MAU
Value continues to be driven by advanced app growth strategies and tactics across the funnel including:
- Privacy-enabled user acquisition
- New channels e.g. TikTok, Influencers, CTV, Web2app
- Sophisticated retention and onboarding strategies
- Use of generative AI for creatives and workflow optimization
- Revenue optimization and subscription models
Meanwhile the the ecosystem of app platforms and service providers is increasingly sophisticated with both large mature players and innovative new entrants providing platforms to drive UA, engagement, analytics and monetization.
At App Promotion Summit Berlin we’ll be covering the key topics that will drive growth in 2025 across 5 rooms of interactive discussions, presentations and workshops.
Our exhibition areas will be hosting some of the world’s top app platforms and agencies.
If you want to get ready for the next app growth frontier in 2025 then you need join us on Dec 5th.
